If you’re like me, you enjoy working on your website. You want the hours and hard work you put into your site to bring a return on investment. You want your website to make you money.
As a professional copywriter, I’ve seen websites that just don’t make the grade. They’d be picked last in a school-yard game of kick ball. Unfortunately, an old website that looks like it was designed in the 90s isn’t the only way your website can lose you money. Keep reading to learn more about how you can avoid these common mistakes.
If you’re like me, every day you hear the term SEO thrown around the online marketing space. But have you ever wondered if SEO keyword writing is even that relevant to our current marketplace? Years ago SEO writers would stuff pages of content with as many keywords as possible, but now that Google’s algorithms have gotten increasingly complex, the best SEO content you can create is simply well-written content that users find relevant. Of course keywords are important as people utilize them to search online but it’s outdated to base the entire article or post content around them exclusively.
When you come across well crafted online marketing copy that makes you stop and engage, you simply are not seduced by the SEO keywords. While you might have typed the SEO keywords into Google, they alone are not what make you stay on the site or buy the product. Then why do you stay? Because a copywriter used words to tap into something deeply human within you. Something that SEO analytics will never be able to do.
If you’re like me, you’re constantly searching for new tips and tricks to improve your copywriting skills. And perhaps the best place to start is by improving your headlines. Why? Although we’ve been taught not to judge a book by its cover, we do this every day with pieces of content and writing as soon as we see a headline. The headline is there to give us a taste of what we’re about to invest our time on; it’s meant to be judged. It lets you know whether or not the content is meant for you.
Since headlines are there to help your prospect know that this piece of content or copy is for them, we need to make sure we know how to make headlines addictive. It’s important that once the prospect reads the headline and the bullet points, they must feel inclined to click on it or read further into the piece of copy. Keep reading to learn more about how you can make your headlines even more addictive and enticing to your prospects.