Category Archives: Copywriting

How Copywriting Increases Sales

The truth is most copywriters try to tell you that they will increase your sales. They suggest the words on the page really make the difference between who comes to your website and who buys from you.

And for a long time, I thought that was true.

I thought that my words had the power to help make a difference in the lives of businesses. But they don’t. Not alone, anyway.

In fact, alone, my words on a page are about as useless as any other piece of the sales or marketing funnel acting by itself – kind of like a phone that rings and rings but no one answer it.

Instead, all of the pieces of your sales funnel, including copywriting, have to act together. So, how can copywriting increase your sales?

Increase Sales

Continue reading How Copywriting Increases Sales

Can an Engineer Help You Write Better Ads? 

Over my career I’ve done software development, computer systems integration, network design, installation, support, even a little sale.

With a degree in electrical engineering and a strong technical bent, I can’t deny being a “technology geek.” But I’m also a copywriter – a freelance technology copywriter, to be specific.

Engineer Copywriting

Continue reading Can an Engineer Help You Write Better Ads? 

Using Emotional Language to Influence Prospects

As we walk deeper into 2019, we must examine the evident truth for online businesses. Now, more than ever, the market has become saturated with products and services that barely differ from their competition. With so many similar businesses fighting over the same prospects every day, what’s the deciding factor?

Emotional Language to Influence Prospects

Emotional Language to Influence Prospects

 

What influences these prospects to purchase from you over the competition?

Continue reading Using Emotional Language to Influence Prospects