The truth is most copywriters try to tell you that they will increase your sales. They suggest the words on the page really make the difference between who comes to your website and who buys from you.
And for a long time, I thought that was true.
I thought that my words had the power to help make a difference in the lives of businesses. But they don’t. Not alone, anyway.
In fact, alone, my words on a page are about as useless as any other piece of the sales or marketing funnel acting by itself – kind of like a phone that rings and rings but no one answer it.
Instead, all of the pieces of your sales funnel, including copywriting, have to act together. So, how can copywriting increase your sales?
Continue reading How Copywriting Increases Sales
Over my career I’ve done software development, computer systems integration, network design, installation, support, even a little sale.
With a degree in electrical engineering and a strong technical bent, I can’t deny being a “technology geek.” But I’m also a copywriter – a freelance technology copywriter, to be specific.
Continue reading Can an Engineer Help You Write Better Ads?
When you choose to grow your business and pay for the services of a freelance copywriter, you want to get your money’s worth.
With the right copywriter on your project, bring the following five things to the table to save hours and reduce expenses.
Continue reading 5 Tips to Get the Most out of Your Freelance Copywriter
As we walk deeper into 2019, we must examine the evident truth for online businesses. Now, more than ever, the market has become saturated with products and services that barely differ from their competition. With so many similar businesses fighting over the same prospects every day, what’s the deciding factor?
Emotional Language to Influence Prospects
What influences these prospects to purchase from you over the competition?
Continue reading Using Emotional Language to Influence Prospects
As a copywriter – I love bullet points.
In fact, I think that without them a sales letter wouldn’t be effective at all.
Psychologically speaking, bullet points are more than essential. People tend to scan info really quick and bullet points are “mini headlines” that help buyers when making their buying decision.
Continue reading The Incredible Power of Bullet Points